1. カップルや仲間が集まって時間を共有するための乗り物が、物理的な「自動車」から、バーチャルな「フェースブック」や「ケータイ」になった。これは、アメリカでも日本でも同じ。背景にはさらに大きな社会の変動があり、これに逆らおうとしても無駄。自動車会社が「主」だった時代は終わり、「クルマ離れ」を現実として受け止めて、そのライフスタイルの中に「従」としてクルマを位置づける、というフォードのやり方は、唯一のやり方ではないかもしれないが、一つの正しい方法のように思う。
    CTIA-ITのレポートと、「アメリカでも若者のクルマ離れ」の話 - Tech Mom from Silicon Valley (via pedalfar)

    (via pedalfar)

    1 year ago  /  70 notes  /  Source: d.hatena.ne.jp

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