1. ラーゲリン氏によれば、ユーザーの93％はiPhoneから直接アプリを探し、PCからアプリを探すユーザーはわずか7％だという。そのため、アプリのユーザーを増やすには、iPhone上でマーケティングを図り、App Store内のランキング上位に入ることが有効な手段だと同氏は話す。アプリの配信と同時に1週間ほど広告を配信し、App Storeでのランク上昇を狙う――そのような広告プランが想定されるという。
    – 元グーグルのラーゲリン氏が「驚いた」iPhone広告の魅力 (1/3) - ITmedia プロフェッショナル モバイル

    2 years ago  /  54 notes  /  Source: itmedia.co.jp

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